As I Am - So Much Moisture Hydration Lotion - 237ml

A modern, tailor-made glycerin-infused moisturizer for severely dehydrated hair.
Naturally textured hair is beautiful hair, but it also tends to lack moisture. When hair is dried out, it looks dull, feels rough, is difficult to style and resists efforts to define the spiral pattern. So Much Moisture! TM is a glycerin-rich formula, fortified with natural botanical extracts, for deep hydration and incredible softness. It also contains royal jelly, a natural substance collected from queen honey bees, known to moisturize hair and rejuvenate the scalp.
Also suitable for small children!

Advantages
• Deeply moisturizing
• Provides incredible softness
• Allows very easy root lifting when styling with a styling pick
• Allows plenty of stretch to better reflect hair length.

Vegetable glycerin is an organic compound that acts as a humectant. When expertly formulated into hair care products, it attracts moisture from the atmosphere and binds it to the hair shaft. Moisture is super important for the natural curl because our hair type has fewer hair cuticles than other hair types and tends to be dry.

Well-hydrated hair resists breakage, makes hair more elastic and helps your curls and coils “pop.” Hydrated hair also looks more vibrant and feels softer.
So Much Moisture! is formulated with plenty of vegetable glycerin, plus many other natural moisturizers and plant-based conditioners. It gives dry hair the moisture it craves and enormous softness that you have to feel to believe!

It is best used sparingly, especially if you are working hard to achieve a refreshing/curly defined texture via twist-outs, knots and wash n' go defining methods.

Rub a small amount onto hair after your Leave-In Conditioner application and then style with Twist Creams, Gels and Jellies.
When you rock your full texture, you can get So Much Moisture! apply a little more generously. Your hair will be fuller, extend more to its actual length and be "oh-so-easy" to pluck and lift at the roots.
Remember ladies...don't overdo it. There is such a thing as "too much of a good thing", you know. Excessive amounts of glycerin can leave hair feeling sticky.